Why companies should buy Sierra?
Sierra is the Brand Ambassador that every Enterprise Needs
✨ Hey there, and welcome to “Why Companies Should Buy X”, a series dedicated to helping enterprises uncover AI offerings that don’t just promise change—they deliver it.
As someone deeply curious about how advancements in emerging tech will shape the future of work over the coming decades, I’ve combined thorough research, hands-on testing, and market analysis to create compelling, no-fluff product pitches.
The goal is to spotlight great products that can help you build a truly AI-native workforce and stay ahead of the curve.
Let’s dive into our next spotlight: Sierra
AI agents are evolving, but not all are built the same. Personal agents help individuals with tasks like scheduling but require advanced reasoning. Persona-based agents focus on niche jobs, like legal research or coding, where AI can follow strict rules. Then there’s Company AI agents—where businesses use AI not just for automation, but as a digital representative that interacts with customers, handles transactions, and provides real-time support.
Just as websites and apps became a company’s public face, AI agents are now the new brand ambassadors—intelligent, always available, and capable of transforming customer experiences at scale. They don’t just answer questions; they shape relationships, resolve issues instantly, and drive measurable business impact.
That’s where Sierra comes in.
Sierra is building the next generation of conversational AI, helping companies like AG1, Sonos, and Casper deploy branded, customer-facing AI agents that go beyond simple responses—they improve NPS, reduce ticket resolution time, and create seamless, intelligent customer interactions.
What makes Sierra Essential?
Customer interactions are expensive. A conversation with a human rep can cost up to $13 per interaction—but with AI agents, that drops to under a dollar. This shift isn’t just about cost savings; it’s about redefining engagement.
When conversations become dramatically cheaper, companies stop thinking about how to manage interactions efficiently and start thinking about how to make them more meaningful.
Imagine an insurance company where customers can file claims, update policies, or add dependents—instantly, through an AI agent. No long hold times, no ticket backlogs—just seamless, intelligent service.
Sierra’s AI agents go beyond basic chatbots. They deliver fully personalized, outcome-driven conversations that are instant, empathetic, multilingual, and incredibly effective.
How it works?
Sierra’s Agent OS enables businesses to build AI agents that handle chat, voice, and text interactions seamlessly while maintaining context across channels. Unlike rule-based systems, Sierra’s agents operate on goal-driven AI with guardrails, ensuring intelligent and compliant conversations.
Building Your AI Agent
Branded & Knowledgeable: Agents reflect your company’s voice and integrate with your knowledge base.
Smart & Scalable: Composable skills allow customization for tasks like customer support, order management, and troubleshooting.
Outcome-Driven: Developers define goals, and Agent OS handles execution—no deep AI expertise needed.
Seamless Integration & Action
Real-Time Data Access: Securely connects with CRM, commerce platforms, and internal tools.
Automated Execution: Agents retrieve information and take actions, like resolving support tickets or processing transactions.
Orchestration & Supervision
Guardrails & Monitoring: Prevents misinformation, ensures compliance, and filters unauthorized actions.
Security & Control: Implements access checks and data protections to maintain trust.
Watch the demo below for a deeper dive into how it works:
Sierra vs. Other AI Solutions: How It Stands Out
The AI customer service space is crowded, from legacy chatbot builders to cutting-edge startups. So how does Sierra differentiate itself?
Deep System Integration vs. Basic Bots
Most AI chatbots handle FAQs but lack deep integrations. Sierra securely connects with CRMs, databases, and order management platforms, allowing real-time transactions like refunds and policy updates.
Omni-channel Consistency vs. Fragmented AI
Many AI solutions specialize in either chat or voice, leading to disconnected experiences. Sierra was built omni-channel from day one, ensuring conversations move effortlessly across chat, voice, and email while retaining full context—eliminating the common frustration of repeated information.
AI Guardrails vs. Unreliable LLMs
Generic AI models can hallucinate responses, creating compliance risks. Sierra solves this with goal-driven AI and RAG++, ensuring its agents follow strict business policies while maintaining creativity. Unlike competitors that rely on raw LLM output, Sierra offers guardrails to enforce brand accuracy and trust.
Outcome-Based Pricing vs. Fixed Costs
Most AI platforms charge flat fees, regardless of success. Sierra’s outcome-based pricing ensures companies pay only for successfully resolved interactions, aligning vendor incentives with business value and making AI adoption more cost-efficient.
Enterprise-Grade AI vs. Generic Tools
Sierra balances cutting-edge AI with enterprise security, admin controls, and compliance. Unlike some startups lacking enterprise readiness or legacy vendors with outdated AI, Sierra provides scalability, reliability, and a future-proof AI infrastructure tailored for complex organizations.
Leadership, Scale & Validation
Sierra is led by seasoned enterprise software executives, backed by top investors, and trusted by companies like Chubbies, AG1, SiriusXM, and Sonos. Its recent valuation of $4.5B underscores its market leadership and the confidence of major enterprises in its AI-first approach.
How Companies Can Use Sierra
Financial Services
AI agents handle card disputes, loan applications, and fraud alerts, offering instant resolutions and personalized financial recommendations.
Telecommunications & Media
Seamlessly manage billing inquiries, service upgrades, and troubleshooting, reducing wait times and improving customer satisfaction.
Retail & Consumer Goods
Assist customers with product recommendations, order tracking, and returns, ensuring a frictionless shopping experience.
Travel, Transportation & Hospitality
AI-powered agents rebook flights, update reservations, and provide real-time travel assistance, enhancing the traveler experience.
How Sierra Measures Success
Most AI customer service tools measure success with response times. Sierra takes it a step further with customer satisfaction metrics:
Net Promoter Score (NPS) → AI agents that actually improve customer sentiment.
Resolution Time → Issues solved instantly instead of long wait times.
Empathy & Personalization → AI agents that are bilingual, culturally aware, and contextually intelligent.
What Customers Are Saying
For brands that prioritize exceptional customer experiences, Sierra is a game-changer—helping them scale interactions without losing their identity.
Chubbies maintained its playful brand voice while streamlining customer support. “Our AI agent keeps the fun, laid-back spirit of Chubbies alive while driving real impact.” – Kit Garton, SVP of Commercial
AG1 shifted more interactions to real-time chat, allowing teams to focus on high-value conversations. “The AI agent lets us prioritize one-to-one, community-building interactions.” – Leala Francis, SVP of Customer Insights
SiriusXM enhanced self-service with AI-powered, natural conversations across all channels. “Advanced AI transforms self-service, delivering superior, low-effort customer experiences.” – Moshe Pridan, SVP of Product Management
Sonos accelerated customer onboarding, improving their "time-to-music" metric. “That first experience shapes the long-term customer relationship with our brand.” – Dharam Rai, VP of Customer Experience
From retail to media to audio tech, Sierra is helping brands deliver faster, smarter, and more human AI-driven interactions.
Final Thoughts
The companies adopting Sierra today are setting the foundation for AI-native customer experiences that feel seamless, intelligent, and personal. It’s an exciting shift, and I’m eager to see how this technology continues to evolve.
If you are excited to learn more, chat with them here.